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What is Understanding Customer Relationship Management about?

CRM is a methodology used to identify, acquire and retain customers. It involves automating front office functions like sales, marketing and customer service. The key steps in CRM include analyzing customer portfolios, developing customer intimacy through data, developing networks to deliver value propositions, and managing customer relationships. Oracle CRM provides integrated sales, marketing, service and ecommerce applications to support the CRM process across channels with a centralized customer databas

Author

ssnil1970

Language

EN