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This book analyzes the producer/consumer relationship in promotional alternate reality games (ARGs) through various research methods, highlighting their dual roots in advertising and narrative storytelling. It explores how player interactions can influence storylines and character behavior, emphasizing the participatory culture and evolving dynamics of media consumption. The work aims to provide insights for academics in games, film, advertising, and media studies, while also addressing the complexities of

Author

Paula Marques

Language

EN