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What is BCG & GE/McKinsey Matrix Analysis about?

The document discusses two analytical techniques for competitive intelligence - the BCG Matrix and GE/McKinsey Matrix. The BCG Matrix classifies business units based on their relative market share and market growth rate, placing them into categories of stars, cash cows, question marks, and dogs. It allows companies to develop customized strategies for each unit. However, it has weaknesses in assuming market share and growth are the only success factors and does not consider other influences. The document pr

Author

kaurmaan

Language

EN