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What is Motivations and Destination Choice in Cultural Tourism about?

This study investigates the motivations of South African tourists regarding cultural tourism and how these motivations influence their choice of cultural activities and destinations. Findings indicate that motivations extend beyond learning to include entertainment and relaxation, with specific activities linked to different destination types. The research aims to provide insights for destinations to better attract cultural tourists by aligning activities with visitor motivations, emphasizing the role of co

Author

hasratmeiman0

Language

EN