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Marketing Mix Strategies for Services by Vikram Deshmukh is a document available to read on EtoBox.

What is Marketing Mix Strategies for Services about?

This document discusses marketing tools for services. It begins by defining marketing and the key characteristics of services - intangibility, inseparability, variability, perishability, and lack of ownership. It then explains the 7 Ps marketing mix for services, which includes the traditional 4 Ps (Product, Price, Place, Promotion) plus three additional elements for services: People, Physical Evidence, and Process. Each of the 7 Ps is described in detail. The document emphasizes that all elements of the ma

Author

Vikram Deshmukh

Language

EN