About this document

Marketing Mix Strategies for Services by Vikram Deshmukh is a document available to read on EtoBox.

This document discusses marketing tools for services. It begins by defining marketing and the key characteristics of services - intangibility, inseparability, variability, perishability, and lack of ownership. It then explains the 7 Ps marketing mix for services, which includes the traditional 4 Ps (Product, Price, Place, Promotion) plus three additional elements for services: People, Physical Evidence, and Process. Each of the 7 Ps is described in detail. The document emphasizes that all elements of the ma

Author

Vikram Deshmukh

Language

EN