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The document discusses the objectives and factors influencing pricing decisions. The key objectives of pricing include ensuring target returns, maximizing market share, preventing competition, and maximizing long-term profits. Major factors that influence pricing internally include organizational structure, marketing mix, product differentiation, and costs. External factors impacting pricing are demand, competition, suppliers, economic conditions, buyers, and government regulations. The document also outlin
- Author
- Siva Sankari
- Language
- EN