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This thesis investigates the factors affecting customer satisfaction towards trade financing services provided by CB Bank PCL, focusing on elements such as trust, access to information, trade facility, reliability, and service guarantee. Utilizing primary data from 158 respondents, the study employs descriptive and regression analysis to identify that trade facility, access to information, and reliability significantly influence customer satisfaction, with trade facility being the most impactful. The findin

Author

ngoxuanhieu.ssg

Language

EN