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5 Key Factors Affecting Consumer Behavior by maddymahek is a document available to read on EtoBox.

What is 5 Key Factors Affecting Consumer Behavior about?

The document discusses 5 key factors that influence consumer behavior: psychological, social, cultural, economic, and personal factors. It then provides details on psychological factors, focusing on motivation and perception, and social factors, examining the influence of family, reference groups, and roles/status. The document aims to explain the various internal and external forces that shape consumer decision making and responses to marketing.

Author

maddymahek

Language

EN