About this document
Marketing Management Overview and Strategies by Disha Tiwari is a document available to read on EtoBox.
The document outlines the learning objectives and scope of a Marketing Management course led by Omkumar Krishnan at IIM Kozhikode, focusing on defining marketing, understanding new marketing realities, and building customer-centric organizations. It emphasizes the importance of holistic marketing, relationship marketing, and the various market forces affecting businesses today. The evaluation components for the course include class participation, assignments, and exams, with a structured syllabus covering k
- Author
- Disha Tiwari
- Language
- EN