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What is Coca-Cola and Pepsi Strategies in Ecuador about?

The main marketing strategies used by Coca-Cola, Pepsi, and other companies in the Ecuadorian market include: 1) adapting creative campaigns locally, 2) consolidating brands through a unique visual identity, and 3) developing new products to meet the changing needs of consumers. Other strategies used include brand positioning, low prices to increase market share, and partnerships with popular sports teams.

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