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What is Season Ticket Holder Satisfaction Factors about?

This study examined factors affecting season ticket holder satisfaction and renewal intentions for a collegiate basketball program. A survey of 242 current and non-season ticket holders found that management of events/facilities best predicted overall satisfaction, while administration/services and team performance best predicted renewal intention. Demographic factors like age and status as a student also impacted satisfaction and renewal. The top reasons for attending games were reasonable ticket prices, s

Author

bvenkatachalam

Language

EN