Can I read Crisis Management Plan for GlowUp Skincare on EtoBox?

Crisis Management Plan for GlowUp Skincare by hobene7858 is a document available to read on EtoBox.

What is Crisis Management Plan for GlowUp Skincare about?

GlowUp Skincare is facing a crisis due to old racist and sexist comments made by influencer Luna Ray, leading to a social media backlash with the hashtag #boycottglowup. The brand aims to protect its image by terminating the partnership with Luna Ray, issuing an apology, and reinforcing its commitment to inclusion. The action plan includes communication with stakeholders, content removal, and future influencer vetting to restore trust and align with their core values.

Author

hobene7858

Language

EN