About this document
Media Effects: Historical Trends and Theories by BiochemistSada16 is a document available to read on EtoBox.
The document summarizes historical trends in media effects research from the late 19th century to the 1980s. It discusses three main eras: 1) Late 19th century to 1940s saw fears of powerful media effects and mass manipulation. Propaganda during WWI heightened these fears. 2) 1940s to early 1970s saw the development of the "limited effects" paradigm through studies showing media had more limited and indirect influence than previously thought. The Columbia School pioneered research showing interpersonal c
- Author
- BiochemistSada16
- Language
- EN