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Can I read Marketing Strategy : Customers and Competition on EtoBox?
Marketing Strategy : Customers and Competition by Schnaars, Steven P. is a business book available to read on EtoBox.
What is Marketing Strategy : Customers and Competition about?
<p><i>Marketing Strategy</i> has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.</p>
Who reads Marketing Strategy : Customers and Competition?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Schnaars, Steven P.
- Publisher
- Free Press
- Published
- 1998
- Language
- EN
- ISBN
- 9780684831916
- Category
- business
- Subjects
- Management, Business
- Rating
- 5 / 5 (3 ratings)
- Updated
- 2026-03-14