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What is Consumer Preferences for Gold Investment about?

This study examines consumer preferences for gold as an investment in Coimbatore, India. A survey was administered to 100 respondents to understand factors influencing decisions to invest in gold. Chi-square tests were used to analyze relationships between demographics (gender, age, marital status, education, occupation, annual income, savings) and the belief that gold is a better investment that generates good returns. The tests found annual income and savings to be significantly related to this belief, wh

Author

Bhavana

Language

EN