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Mass Customization: Co-Creation Strategies by Ajoy Kumar Dey is a document available to read on EtoBox.

What is Mass Customization: Co-Creation Strategies about?

This document provides an overview of mass customization strategies including co-creation, modularization, and postponement. It discusses approaches to mass customization like collaborative, adaptive, cosmetic, and transparent customization. The document also reviews literature on mass customization and defines mass customization as providing customized products and services at low costs through flexible processes and organizational structures.

Author

Ajoy Kumar Dey

Language

EN