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What is Effectiveness of Images vs. Text in Warnings about?

This study investigates the effectiveness of warning signs using images versus text through electrophysiological methods. Results indicate that text-only warnings are the least effective, while image-only and image-and-text warnings show similar effectiveness, highlighting differences in cognitive processing. The findings suggest that warning sign design should consider these cognitive factors to enhance their effectiveness in risk communication.

Author

ravenna.lins

Language

EN