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What is Understanding Marketing Strategies and STP about?

Marketing involves communicating the value of a product or service to potential customers. There are several techniques for marketing including market analysis, understanding consumer behavior, and advertising. Segmentation, targeting, and positioning (STP) is a common strategic marketing model. STP involves segmenting the market into subgroups with common needs, targeting specific subgroups to focus marketing efforts on, and positioning products to appeal to the needs of the targeted subgroups. STP allows

Author

Aravind Srinivasan

Language

EN