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Customer Satisfaction Study: Tata Motors by denny joseph is a document available to read on EtoBox.
What is Customer Satisfaction Study: Tata Motors about?
This study examines customer satisfaction with Tata Motors in Coimbatore North, India. 50 respondents were surveyed about their use and opinions of Tata vehicles. Key findings include: - The majority of respondents were male, aged 21-30, self-employed, and earning 1-2 lakhs annually. - Design was the most important brand attribute. Most drove sedans and owned their car over 5 years. - Respondents were mostly satisfied with mileage but dissatisfied when comparing Tata to other brands. - Awareness of the T
- Author
- denny joseph
- Language
- EN