About this document

Evolution of Raymond Advertisements by Pravin Mehta is a document available to read on EtoBox.

Raymond was one of the first apparel retailers in India after liberalization. It has developed ubiquitous brand recall through its retail stores since the 1980s. The new Raymond advertisements subtly explore concepts like stay-at-home dads and caring fathers in line with its long-standing "Complete Man" brand identity representing sensitivity and caring relationships. For over 30 years, Raymond advertisements have focused on different aspects of masculinity and relationships through its signature tune witho

Author

Pravin Mehta

Language

EN