Opening book details…
Can I read Public Relations as Cultural Intermediary on EtoBox?
Public Relations as Cultural Intermediary by Nguyen Trung Kien is a document available to read on EtoBox.
What is Public Relations as Cultural Intermediary about?
This document summarizes a scholarly article that explores public relations as a form of cultural intermediary work from a Bourdieusian perspective. It argues that public relations plays a key role in shaping tastes, dispositions, and habits through strategic communications and discourse. The article provides historical context on the development of public relations in the UK and its close ties to political and commercial interests. It then analyzes a case study of a large transport company
- Author
- Nguyen Trung Kien
- Language
- EN