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Trust in Advertising Media Analysis by Emma Smith Fiverr is a document available to read on EtoBox.

This study examined consumer trust in different advertising media and its relationship to media credibility. The researchers found that: 1) Consumers are neither especially trusting nor distrusting of advertising media overall; 2) There are differences in the level of trust consumers place in different advertising media; and 3) Trust in specific media is associated with education and income levels, while trust and credibility are related but distinct constructs.

Author

Emma Smith Fiverr

Language

EN