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Counterfeit commodities pose significant threats to global economies, public health, and safety, with an estimated value of USD 467 billion in transnational trade. In Tanzania, counterfeit goods comprise about 30% of local markets, exacerbated by regulatory failures and economic pressures that drive consumers to prioritize cost over quality. This study aims to explore the consumer behavior that sustains the counterfeit economy in Iringa Municipality, highlighting the need for empirical data to understand th

Author

elsonmacha11

Language

EN