Can I read Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) on EtoBox?

Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) by Villamora G.A., Basch R. (ed.) is a nonfiction available to read on EtoBox.

What is Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series) about?

Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. Mindful of the cultural and demographic shifts that are taking place worldwide, this book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences. The firms represented include TBWA/Chiat/Day, Leo Burnett, Carmichael Lynch, Burrell Communications Group, and UPSHOT. <p>Author Biography: <i>Grace Avellana Villamora</i> is the director of knowledge management at Euro RSCG McConnaughy Tatham. She lives in Chicago.</p>

Who reads Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series)?

Author

Villamora G.A., Basch R. (ed.)

Publisher

Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055-8750 ($24.95 plus shipping). Tel: 609-654-6266; Tel: 800-300-9868 (Toll Free); Fax: 609-654-4309; e-mail: [email protected]; Web site: http://books.infotoday.com

Published

2003

Language

EN

ISBN

9780910965637

Category

nonfiction

Subjects

Marketing, Management, Business

Rating

3.5 / 5 (2 ratings)

Updated

2026-03-13