Can I read International Marketing Course Overview on EtoBox?

International Marketing Course Overview by Riya Sharma is a document available to read on EtoBox.

What is International Marketing Course Overview about?

This document outlines the course objectives, content, evaluation, and readings for an international marketing course. The course aims to acquaint students with concepts and issues related to international marketing. It covers topics like the international marketing environment, trade theories, market entry strategies, global marketing research, and negotiations. The course will be taught through lectures, case studies, presentations and a field visit. Students will be evaluated based on exams, assignments,

Author

Riya Sharma

Language

EN