About this document
Yahoo Services Overview for Marketing by Renise Linton is a document available to read on EtoBox.
This document provides an overview and lecture notes for a services marketing module coordinated by Ms. Petula White. It discusses key concepts in services marketing including the customer satisfaction, customer value, marketing orientation, and classification of services. It also outlines trends in the evolving service environment such as advances in information technology, internationalization, and the growth of the service sector in many countries.
- Author
- Renise Linton
- Language
- EN