About this document
Pricing Objectives and Strategies Explained by rashvish is a document available to read on EtoBox.
Price is the most flexible element of the marketing mix and is the only element that directly generates revenue. However, common pricing mistakes include being too focused on costs, not revising prices often enough in response to market changes, setting price independently of other marketing mix elements and positioning strategy, and not varying price sufficiently across products, segments, and occasions. When setting price, marketers follow six steps - selecting the pricing objective, determining demand, e
- Author
- rashvish
- Language
- EN