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Corporate Sustainability Message Sharing by muntasir.nayeem is a document available to read on EtoBox.
What is Corporate Sustainability Message Sharing about?
The article examines the determinants of corporate sustainability message sharing on social media, utilizing the Information Adoption Model to analyze how message quality and source credibility influence sharing behavior. A survey of UK social media users reveals that these factors interact to affect the likelihood of sharing sustainability messages, highlighting the importance of genuine communication to avoid perceptions of greenwashing. The study provides practical insights for managers on effectively pl
- Author
- muntasir.nayeem
- Language
- EN