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Concepts in Strategic Management and Business Policy. by Thomas L. Wheelen and J. David Hunger is a business book available to read on EtoBox.

What is Concepts in Strategic Management and Business Policy. about?

This book contains a Strategic Management Model that runs throughout the chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs. All cases are about actual organizations. The firms range in size from large, established multinationals to small, entrepreneurial ventures, and cover a broad variety of issues.Salient FeaturesEach chapter contains a boxed insert dealing with an issue in environmental sustainability.Each chapter ends with Eco-Bits, interesting tidbits of ecological information, such as the number of plastic bags added to landfills each year.Each part ends with a short case dealing with topics and issues from companies and brands like Apollo, ITC's Bingo! and e-Choupal, Zapak, Satyam, Haldiram's, Wipro, Nirma, Big Bazaar, Pantaloon, Mahindra & Mahindra, Unistar Business Group, Bharti, Boeing, Airbus, Kmart and Hewlett-Packard.A section on managing strategic alliances has been added to Chapter 7.Offshoring has been added

Who reads Concepts in Strategic Management and Business Policy.?

Author

Thomas L. Wheelen and J. David Hunger

Publisher

Pearson Education India

Published

2011

Language

EN

ISBN

9788131729717

Category

business

Subjects

Management, Business

Rating

4.1 / 5 (119 ratings)

Updated

2026-03-14