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School Commercialism : From Democratic Ideal to Market Commodity by Alex Molnar is a nonfiction available to read on EtoBox.

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Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys "R" Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism, education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows

Who reads School Commercialism : From Democratic Ideal to Market Commodity?

Author

Alex Molnar

Publisher

Taylor & Francis Group

Published

2005

Language

EN

ISBN

9781299866591

Category

nonfiction

Subjects

Education, Management, Marketing