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Customer Perception of Britannia FMCG by sahiltambitkar03 is a document available to read on EtoBox.

What is Customer Perception of Britannia FMCG about?

This document discusses a study on customer perception of Britannia, an Indian FMCG company best known for its biscuit products. It provides background on Britannia, outlining its history dating back to 1892, product portfolio including biscuits, bread, dairy products, and key financial details. The study aims to understand how customers perceive Britannia based on factors like product quality, pricing, customer experience and how this impacts brand loyalty.

Author

sahiltambitkar03

Language

EN