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Digital Marketing in Global Strategies by Sabira Bousmaha is a document available to read on EtoBox.

What is Digital Marketing in Global Strategies about?

This study analyzes the impact of integrating digital marketing into international marketing strategies, highlighting factors for success and challenges faced by companies. Results indicate that 85% of studies confirm this integration offers a competitive advantage, particularly through social media and artificial intelligence. Challenges such as cultural differences and technology gaps in emerging markets must be addressed for effective implementation of unified digital strategies.

Author

Sabira Bousmaha

Language

EN