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BA1722 Services Marketing by Chandru Siva is a document available to read on EtoBox.

What is BA1722 Services Marketing about?

The document discusses various characteristics of services such as intangibility, inseparability, heterogeneity, and perishability. It examines problems in marketing services due to these characteristics and strategies to overcome difficulties like focusing on tangible clues, personalization, and matching supply and demand. The document also covers components of services, service management, and methods of segmenting and positioning service markets.

Author

Chandru Siva

Language

EN