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UNITII by Sayan Patra is a document available to read on EtoBox.

What is UNITII about?

The document outlines various levels of products, including core, generic, branded, differentiated, customized, augmented, and potential products, each defined by their unique characteristics and benefits. It also discusses different marketing strategies such as offensive, defensive, and niche strategies, as well as product classifications for consumer and industrial goods. Additionally, the document emphasizes the importance of product line management, brand building, and customer loyalty in marketing.

Author

Sayan Patra

Language

EN