Can I read Understanding Jobs to Be Done Framework on EtoBox?
Understanding Jobs to Be Done Framework by Laurence Veale is a document available to read on EtoBox.
What is Understanding Jobs to Be Done Framework about?
This document provides an overview of Jobs to be Done (JTBD) theory and methodology for understanding user needs. It discusses that the primary unit of analysis for JTBD is the "core functional job" that people are trying to accomplish, like listening to music while working out. Desired outcome statements are identified to understand the metrics users care about when getting a job done. A job map then deconstructs the job into discrete steps. Quantitative research is used to identify which needs or outcomes
- Author
- Laurence Veale
- Language
- EN