About this document
Understanding Environmental Scanning by Shivangi Dhamija is a document available to read on EtoBox.
The document discusses environmental scanning in business. It defines the internal and external business environments. The internal environment includes factors like organizational culture, human resources, and assets that can provide strengths or weaknesses. The external environment includes micro factors like suppliers, customers and competitors, as well as macro factors in the political, economic, social, technological, and natural environments that provide opportunities or threats. Environmental scannin
- Author
- Shivangi Dhamija
- Language
- EN