Can I read Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China on EtoBox?

Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China by Boardman, Rosy; Blazquez, Marta; Henninger, Claudia E.; Ryding, Daniella is a scholarly article available to read on EtoBox.

What is Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China about?

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Author

Boardman, Rosy; Blazquez, Marta; Henninger, Claudia E.; Ryding, Daniella

Publisher

Springer International Publishing : Imprint: Palgrave Macmillan

Published

2019

Language

EN

ISBN

9783030036171