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Marketing Management, Global Edition by Philip T. Kotler, Kevin Lane Keller is a work of fiction available to read on EtoBox.

What is Marketing Management, Global Edition about?

**NOTE: You are purchasing a standalone product;** ****MyMarketingLab** does not come packaged with this content. If you would like to purchase both the physical text and** ****MyMarketingLab** search for ISBN-10:** ****0134058496**/ISBN-13:** ****9780134058498** . That package includes ISBN-10:** ****0133856461**/ISBN-13:** ****9780133856460** and ISBN-10:** ****0133876802**/ISBN-13:** ****9780133876802**.** __For undergraduate and graduate courses in marketing management.__ **The gold standard for today’s marketing management student.** Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. __**Marketing Management**__ is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The **Fifteenth edition** is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing manag

Who reads Marketing Management, Global Edition?

Author

Philip T. Kotler, Kevin Lane Keller

Publisher

Pearson Education, Limited

Published

2015

Language

EN

ISBN

9781292406367

Category

work of fiction

Subjects

Business, Management, Science

Rating

4.5 / 5 (177 ratings)

Updated

2026-03-14