Can I read Social Media Strategy for Luxury Watches on EtoBox?

Social Media Strategy for Luxury Watches by Kunal Raj is a document available to read on EtoBox.

What is Social Media Strategy for Luxury Watches about?

The document is a case study for a marketing course discussing challenges faced by Rochat & Schmid, a luxury Swiss watch brand, in the Chinese market. Younger Chinese consumers prefer flashy gem-encrusted watches, unlike the understated elegance of Rochat & Schmid

Author

Kunal Raj

Language

EN