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What is Globus CRM Practices and Customer Loyalty about?

Globus is a retail chain with 24 stores across India that was launched in 1998. It aims to achieve customer delight through continuous innovation and quality products/services. Globus has a strong customer relationship management system, including a customer loyalty program and customer service desk. The loyalty program issues privilege cards based on spending amounts that provide various benefits. Globus tracks customer data in a centralized CRM software system. The company focuses on customer awareness of

Author

Aditya Parulekar

Language

EN