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Can I read Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE on EtoBox?
Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE by Shabbir, Muhammad Salman; Bait Ali Sulaiman, Mohammed Ali; Hasan Al-Kumaim, Nabil; Mahmood, Arshad; Abbas, Mazhar is a Environmental Science article available to read on EtoBox.
What is Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE about?
The purpose of this study was to analyze the main green marketing approaches and their impact on consumer behavior towards the environment in the United Arab Emirates (UAE). We reviewed the current consumption patterns of green products using a questionnaire approach. For this study, 359 consumers that used any type of green product were selected in various shopping malls in the UAE. For the assessment of questionnaire responses, measurement models, such as confirmatory factor analysis (CFA), and structural equation modeling (SEM) approaches were applied. The findings of the study suggest interesting inferences regarding eco-labeling (EL), green packaging and branding (GPB), green products, premium, and pricing (GPPP), and the environmental concerns and beliefs (ECB) of consumers that affect their perceptions of the environment. Factor analysis provided a goodness of fit for the selected items. It was found that key factors of green marketing, such as EL and GPPP, have a significant positive influence on consumer beliefs towards the environment (CBTE). In addition, environmental concerns and beliefs (ECB) also have a significant and positive influence on CBTE in the UAE. The practi
Who reads Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE?
It is typically read by researchers, students, and practitioners in Environmental Science.
- Author
- Shabbir, Muhammad Salman; Bait Ali Sulaiman, Mohammed Ali; Hasan Al-Kumaim, Nabil; Mahmood, Arshad; Abbas, Mazhar
- Publisher
- MDPI AG; MDPI Open Access Publishing; Basel: MDPI, 2009- (ISSN 2071-1050)
- Published
- 2020
- Language
- EN
- Field
- Environmental Science (Social Sciences)