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Lenovo-IBM Strategic Alliance Analysis by Pankaj Ghevariya is a document available to read on EtoBox.

What is Lenovo-IBM Strategic Alliance Analysis about?

This document is a dissertation submitted by Lili Jiang to the University of Nottingham Business School in partial fulfillment of the requirements for a Master of Science degree in International Business. The dissertation evaluates the strategic alliance between Lenovo and IBM, a cross-border alliance between a Chinese and American company. The author analyzes how the alliance was managed in the early stages to help ensure its success. Primary data was collected through electronic interviews with Lenovo emp

Author

Pankaj Ghevariya

Language

EN