Can I read Can Business Save the Earth? : Innovating Our Way to Sustainability on EtoBox?

Can Business Save the Earth? : Innovating Our Way to Sustainability by Michael Lenox; Aaron Chatterji is a nonfiction available to read on EtoBox.

What is Can Business Save the Earth? : Innovating Our Way to Sustainability about?

Increasingly, business leaders are tasked with developing new products, services, and business models that minimize environmental impact while driving economic growth. It's a tall order--and a call that is only getting louder. In Can Business Save the Earth?, Michael Lenox and Aaron Chatterji explain just how the private sector can help. Many believe that markets will inevitably demand sustainable practices and force them to emerge. But Lenox and Chatterji see it differently. Based on more than a decade of research and work with companies, they argue that a bright green future is only possible with dramatic innovation across multiple sectors at the same time. To achieve this, a broader ecosystem of players--including inventors, executives, customers, investors, activists, and governments--all must play a role. The book outlines how and the extent to which each group can serve as a driver of green growth. Then, Lenox and Chatterji identify where economic incentives currently exist, or could exist with institutional change, and ultimately address the larger question of how far well-coordinated efforts can take us in addressing the current environmental crisis

Who reads Can Business Save the Earth? : Innovating Our Way to Sustainability?

Author

Michael Lenox; Aaron Chatterji

Publisher

Stanford Business Books; Stanford Business Books, an imprint of Stanford University Press

Published

2018

Language

EN

ISBN

9781503606197

Category

nonfiction

Subjects

Business, Management, Economics

Updated

2026-03-24