Can I read BRT Bus Branding Proposal in Nigeria on EtoBox?

BRT Bus Branding Proposal in Nigeria by Buchi Maduka is a document available to read on EtoBox.

What is BRT Bus Branding Proposal in Nigeria about?

The document proposes advertising on buses as part of a branding strategy. It notes that over 11 million people in Lagos spend over 5 hours commuting daily by road, and increasing ad spend in major cities could acquire new customers and retain existing ones. Specifically, the proposal suggests advertising on buses part of the Bus Rapid Transit (BRT) scheme in Lagos, which is used by over 50% of road commuters, or 5 million people. This strategy would allow reaching a large audience of commuters in a cost-ef

Author

Buchi Maduka

Language

EN