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Young Consumers by Phạm Đặng Quỳnh Trang is a document available to read on EtoBox.

What is Young Consumers about?

This study employs conjoint analysis to identify the attributes young consumers use when assessing denim jeans, revealing that brand is the most significant factor in their purchasing decisions. It highlights the importance of attributes such as style, place of purchase, and price, with significant differences noted between male and female preferences. The findings are crucial for marketers targeting young consumers in the fashion industry.

Author

Phạm Đặng Quỳnh Trang

Language

EN