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What is Disrupting Life Insurance: EFU about?

This document discusses how EFU Life Assurance Ltd disrupted the life insurance industry in Pakistan through three major innovations: 1) Introducing unit-linked investment plans which provided transparency and choice for customers, 2) Developing a professional sales force of consultants through training and certification, and 3) Replacing paper-based processes with tablet technologies and real-time automated underwriting to issue policies within 15 minutes. These disruptions challenged industry assumptions

Author

hamzamoeen

Language

EN