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Can I read Cultivating Creativity: Enhancing Creative Capacity Through Online Microlearning on EtoBox?
Cultivating Creativity: Enhancing Creative Capacity Through Online Microlearning by AnneMarie Dorland is a Business, Management and Accounting article available to read on EtoBox.
What is Cultivating Creativity: Enhancing Creative Capacity Through Online Microlearning about?
The development and enhancement of creative thinking capacities is essential to marketing students' success. But despite marketing students' need to enhance and evidence their creative capacity skill set for the careers of the future, there exist few available models for marketing educators to introduce creative thinking skill development. This paper outlines how marketing educators can embed creative capacity skill development training in existing course designs using online masterclasses. Findings from a study of undergraduate marketing students enrolled in a pilot creative capacity development online masterclass reveal that this teaching innovation can be effectively employed to foster and enhance creative capacity skills. After participating in the embedded online masterclass, student assessments related to key creativity-development relevant learning objectives and ATTA scores both improved. This case example of microlearning and creativity focused skill development provides key insights into the ways in which we might develop the critical creative capacities of our students across disciplinary contexts using online microlearning modalities. A detailed project implementation p
Who reads Cultivating Creativity: Enhancing Creative Capacity Through Online Microlearning?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- AnneMarie Dorland
- Publisher
- Informa UK Limited
- Published
- 2023
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)