Can I read Contemporary Research in E-Marketing, Volume 1 on EtoBox?

Contemporary Research in E-Marketing, Volume 1 by Sandeep Krishnamurthy (Editor) is a nonfiction available to read on EtoBox.

What is Contemporary Research in E-Marketing, Volume 1 about?

Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2 , adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.

Who reads Contemporary Research in E-Marketing, Volume 1?

Author

Sandeep Krishnamurthy (Editor)

Publisher

Idea Group Publishing

Published

2005

Language

EN

ISBN

9781591403739

Category

nonfiction

Subjects

Marketing, Business, Management