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External Environment in Strategic Management by Rath Mander is a document available to read on EtoBox.
What is External Environment in Strategic Management about?
The document outlines the curriculum for MNGT 301: Principles of Strategic Management, focusing on the external environment in strategic analysis. It emphasizes the importance of environmental analysis through activities like scanning, monitoring, forecasting, and assessing to identify driving forces, uncertainties, and megatrends. Additionally, it discusses the use of scenarios to project future developments in the workplace based on key drivers of change.
- Author
- Rath Mander
- Language
- EN