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What is Adidas Marketing Strategy Analysis about?

Adidas is a major sportswear brand headquartered in Germany. In Vietnam, Adidas follows a 5-step marketing process: 1) Understanding customer needs and the marketplace. 2) Designing a customer value-driven strategy involving segmentation, targeting, and positioning. 3) Integrating marketing activities like product, price, place, and promotion. 4) Generating and capturing value. 5) Maintaining relationships through services. Adidas targets customers aged 25-35 in Vietnam and positions itself as a premium bra

Author

Dinh Thi Tu Linh (FGW HN)

Language

EN